Friday, December 5, 2008

Lady Speed Stick 24/7 Advertising Campaign

This week Jessica Heiner and I shot an ad campaign for Lady Speed Stick 24/7 deodorant. We are in an advertising class together, and were lucky enough to be in the same group for the ad campaign project. The other three people in our group were Ari Alius, Callie Russell, and Travis Meidell. We worked as a team to come up with a campaign for a seemingly boring product. The slogan and strategy we came up with is "Release the power in you." Here are the ads we came up with, and then executed for the campaign.

The first three are print ads for magazines. These are all our original photos, with the exception of the deodorant stick, and the locker room guys.
These last two are for an out of home ad to be placed in subways. The concept is a sequence of images of a girl running. As the train passes the images, the girl appears to be running past the train, thus equaling super human speed. The angle starts out so you see the girl from the front, as if you are ahead of her on the train. They progress until you see the girl's back, giving the illusion that she ran past you on the train.

Here is a still from the sequence.
And an illustration of how it would appear in the subway. (Subway photo used for educational purposes only; we didn't shoot it).Thank you to all our models for helping with the shoots, and the rest of our group for getting this project done.

5 comments:

James and Lucy Millward said...

X-ray vision to see all the important things in life, huh? Do I hint some hidden sexual innuendos? Cool photos, your wrapping thing worked well with the subway.

Weston Colton Photo said...

No innuendos there...it's not implied, it's pretty straightforward. Besides, advertising is all about innuendos.

Lindsey S Briggs said...

NICE!!!

ashton rodgers said...

hey good work, it's really impressive

elise L photography said...

I totally wear Lady Speed Stick. It's the best.